350 lines
16 KiB
Ruby
350 lines
16 KiB
Ruby
# frozen_string_literal: true
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module InProductMarketingHelper
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def subject_line(track, series)
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{
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create: [
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s_('InProductMarketing|Create a project in GitLab in 5 minutes'),
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s_('InProductMarketing|Import your project and code from GitHub, Bitbucket and others'),
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s_('InProductMarketing|Understand repository mirroring')
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],
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verify: [
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s_('InProductMarketing|Feel the need for speed?'),
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s_('InProductMarketing|3 ways to dive into GitLab CI/CD'),
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s_('InProductMarketing|Explore the power of GitLab CI/CD')
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],
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trial: [
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s_('InProductMarketing|Go farther with GitLab'),
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s_('InProductMarketing|Automated security scans directly within GitLab'),
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s_('InProductMarketing|Take your source code management to the next level')
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],
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team: [
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s_('InProductMarketing|Working in GitLab = more efficient'),
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s_("InProductMarketing|Multiple owners, confusing workstreams? We've got you covered"),
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s_('InProductMarketing|Your teams can be more efficient')
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]
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}[track][series]
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end
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def in_product_marketing_logo(track, series)
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inline_image_link('mailers/in_product_marketing', "#{track}-#{series}.png", { width: '150', style: 'width: 150px;' })
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end
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def about_link(folder, image, width)
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link_to inline_image_link(folder, image, { width: width, style: "width: #{width}px;", alt: s_('InProductMarketing|go to about.gitlab.com') }), 'https://about.gitlab.com/'
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end
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def in_product_marketing_tagline(track, series)
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{
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create: [
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s_('InProductMarketing|Get started today'),
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s_('InProductMarketing|Get our import guides'),
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s_('InProductMarketing|Need an alternative to importing?')
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],
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verify: [
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s_('InProductMarketing|Use GitLab CI/CD'),
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s_('InProductMarketing|Test, create, deploy'),
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s_('InProductMarketing|Are your runners ready?')
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],
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trial: [
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s_('InProductMarketing|Start a free trial of GitLab Ultimate – no CC required'),
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s_('InProductMarketing|Improve app security with a 30-day trial'),
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s_('InProductMarketing|Start with a GitLab Gold free trial')
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],
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team: [
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s_('InProductMarketing|Invite your colleagues to join in less than one minute'),
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s_('InProductMarketing|Get your team set up on GitLab'),
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nil
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]
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}[track][series]
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end
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def in_product_marketing_title(track, series)
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{
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create: [
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s_('InProductMarketing|Take your first steps with GitLab'),
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s_('InProductMarketing|Start by importing your projects'),
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s_('InProductMarketing|How (and why) mirroring makes sense')
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],
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verify: [
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s_('InProductMarketing|Rapid development, simplified'),
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s_('InProductMarketing|Get started with GitLab CI/CD'),
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s_('InProductMarketing|Launch GitLab CI/CD in 20 minutes or less')
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],
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trial: [
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s_('InProductMarketing|Give us one minute...'),
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s_("InProductMarketing|Security that's integrated into your development lifecycle"),
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s_('InProductMarketing|Improve code quality and streamline reviews')
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],
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team: [
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s_('InProductMarketing|Team work makes the dream work'),
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s_('InProductMarketing|*GitLab*, noun: a synonym for efficient teams'),
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s_('InProductMarketing|Find out how your teams are really doing')
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]
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}[track][series]
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end
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def in_product_marketing_subtitle(track, series)
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{
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create: [
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s_('InProductMarketing|Dig in and create a project and a repo'),
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s_("InProductMarketing|Here's what you need to know"),
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s_('InProductMarketing|Try it out')
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],
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verify: [
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s_('InProductMarketing|How to build and test faster'),
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s_('InProductMarketing|Explore the options'),
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s_('InProductMarketing|Follow our steps')
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],
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trial: [
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s_('InProductMarketing|...and you can get a free trial of GitLab Gold'),
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s_('InProductMarketing|Try GitLab Gold for free'),
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s_('InProductMarketing|Better code in less time')
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],
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team: [
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s_('InProductMarketing|Actually, GitLab makes the team work (better)'),
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s_('InProductMarketing|Our tool brings all the things together'),
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s_("InProductMarketing|It's all in the stats")
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]
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}[track][series]
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end
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def in_product_marketing_body_line1(track, series, format: nil)
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{
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create: [
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s_("InProductMarketing|To understand and get the most out of GitLab, start at the beginning and %{project_link}. In GitLab, repositories are part of a project, so after you've created your project you can go ahead and %{repo_link}.") % { project_link: project_link(format), repo_link: repo_link(format) },
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s_("InProductMarketing|Making the switch? It's easier than you think to import your projects into GitLab. Move %{github_link}, or import something %{bitbucket_link}.") % { github_link: github_link(format), bitbucket_link: bitbucket_link(format) },
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s_("InProductMarketing|Sometimes you're not ready to make a full transition to a new tool. If you're not ready to fully commit, %{mirroring_link} gives you a safe way to try out GitLab in parallel with your current tool.") % { mirroring_link: mirroring_link(format) }
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],
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verify: [
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s_("InProductMarketing|Tired of wrestling with disparate tool chains, information silos and inefficient processes? GitLab's CI/CD is built on a DevOps platform with source code management, planning, monitoring and more ready to go. Find out %{ci_link}.") % { ci_link: ci_link(format) },
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s_("InProductMarketing|GitLab's CI/CD makes software development easier. Don't believe us? Here are three ways you can take it for a fast (and satisfying) test drive:"),
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s_("InProductMarketing|Get going with CI/CD quickly using our %{quick_start_link}. Start with an available runner and then create a CI .yml file – it's really that easy.") % { quick_start_link: quick_start_link(format) }
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],
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trial: [
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[
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s_("InProductMarketing|GitLab's premium tiers are designed to make you, your team and your application more efficient and more secure with features including but not limited to:"),
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list([
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s_('InProductMarketing|%{strong_start}Company wide portfolio management%{strong_end} — including multi-level epics, scoped labels').html_safe % strong_options(format),
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s_('InProductMarketing|%{strong_start}Multiple approval roles%{strong_end} — including code owners and required merge approvals').html_safe % strong_options(format),
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s_('InProductMarketing|%{strong_start}Advanced application security%{strong_end} — including SAST, DAST scanning, FUZZ testing, dependency scanning, license compliance, secrete detection').html_safe % strong_options(format),
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s_('InProductMarketing|%{strong_start}Executive level insights%{strong_end} — including reporting on productivity, tasks by type, days to completion, value stream').html_safe % strong_options(format)
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], format)
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].join("\n"),
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s_('InProductMarketing|GitLab provides static application security testing (SAST), dynamic application security testing (DAST), container scanning, and dependency scanning to help you deliver secure applications along with license compliance.'),
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s_('InProductMarketing|By enabling code owners and required merge approvals the right person will review the right MR. This is a win-win: cleaner code and a more efficient review process.')
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],
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team: [
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[
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s_('InProductMarketing|Did you know teams that use GitLab are far more efficient?'),
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list([
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s_('InProductMarketing|Goldman Sachs went from 1 build every two weeks to thousands of builds a day'),
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s_('InProductMarketing|Ticketmaster decreased their CI build time by 15X')
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], format)
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].join("\n"),
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s_("InProductMarketing|We know a thing or two about efficiency and we don't want to keep that to ourselves. Sign up for a free trial of GitLab Gold and your teams will be on it from day one."),
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[
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s_('InProductMarketing|Stop wondering and use GitLab to answer questions like:'),
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list([
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s_('InProductMarketing|How long does it take us to close issues/MRs by types like feature requests, bugs, tech debt, security?'),
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s_('InProductMarketing|How many days does it take our team to complete various tasks?'),
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s_('InProductMarketing|What does our value stream timeline look like from product to development to review and production?')
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], format)
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].join("\n")
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]
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}[track][series]
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end
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def in_product_marketing_body_line2(track, series, format: nil)
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{
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create: [
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s_("InProductMarketing|That's all it takes to get going with GitLab, but if you're new to working with Git, check out our %{basics_link} for helpful tips and tricks for getting started.") % { basics_link: basics_link(format) },
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s_("InProductMarketing|Have a different instance you'd like to import? Here's our %{import_link}.") % { import_link: import_link(format) },
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s_("InProductMarketing|It's also possible to simply %{external_repo_link} in order to take advantage of GitLab's CI/CD.") % { external_repo_link: external_repo_link(format) }
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],
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verify: [
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nil,
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list([
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s_('InProductMarketing|Start by %{performance_link}').html_safe % { performance_link: performance_link(format) },
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s_('InProductMarketing|Move on to easily creating a Pages website %{ci_template_link}').html_safe % { ci_template_link: ci_template_link(format) },
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s_('InProductMarketing|And finally %{deploy_link} a Python application.').html_safe % { deploy_link: deploy_link(format) }
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], format),
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nil
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],
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trial: [
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s_('InProductMarketing|Start a GitLab Gold trial today in less than one minute, no credit card required.'),
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s_('InProductMarketing|Get started today with a 30-day GitLab Gold trial, no credit card required.'),
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s_('InProductMarketing|Code owners and required merge approvals are part of the paid tiers of GitLab. You can start a free 30-day trial of GitLab Gold and enable these features in less than 5 minutes with no credit card required.')
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],
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team: [
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s_('InProductMarketing|Invite your colleagues and start shipping code faster.'),
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s_("InProductMarketing|Streamline code review, know at a glance who's unavailable, communicate in comments or in email and integrate with Slack so everyone's on the same page."),
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s_('InProductMarketing|When your team is on GitLab these answers are a click away.')
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]
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}[track][series]
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end
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def cta_link(track, series, group, format: nil)
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case format
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when :html
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link_to in_product_marketing_cta_text(track, series), group_email_campaigns_url(group, track: track, series: series), target: '_blank', rel: 'noopener noreferrer'
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else
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[in_product_marketing_cta_text(track, series), group_email_campaigns_url(group, track: track, series: series)].join(' >> ')
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end
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end
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def in_product_marketing_progress(track, series)
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s_('InProductMarketing|This is email %{series} of 3 in the %{track} series.') % { series: series + 1, track: track.to_s.humanize }
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end
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def footer_links(format: nil)
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links = [
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[s_('InProductMarketing|Blog'), 'https://about.gitlab.com/blog'],
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[s_('InProductMarketing|Twitter'), 'https://twitter.com/gitlab'],
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[s_('InProductMarketing|Facebook'), 'https://www.facebook.com/gitlab'],
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[s_('InProductMarketing|YouTube'), 'https://www.youtube.com/channel/UCnMGQ8QHMAnVIsI3xJrihhg']
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]
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case format
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when :html
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links.map do |text, link|
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link_to(text, link)
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end
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else
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'| ' + links.map do |text, link|
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[text, link].join(' ')
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end.join("\n| ")
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end
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end
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def address(format: nil)
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s_('InProductMarketing|%{strong_start}GitLab Inc.%{strong_end} 268 Bush Street, #350, San Francisco, CA 94104, USA').html_safe % strong_options(format)
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end
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def unsubscribe(format: nil)
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parts = [
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s_('InProductMarketing|If you no longer wish to receive marketing emails from us,'),
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s_('InProductMarketing|you may %{unsubscribe_link} at any time.') % { unsubscribe_link: unsubscribe_link(format) }
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]
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case format
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when :html
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parts.join(' ')
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else
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parts.join("\n" + ' ' * 16)
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end
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end
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private
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def in_product_marketing_cta_text(track, series)
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{
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create: [
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s_('InProductMarketing|Create your first project!'),
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s_('InProductMarketing|Master the art of importing!'),
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s_('InProductMarketing|Understand your project options')
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],
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verify: [
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s_('InProductMarketing|Get to know GitLab CI/CD'),
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s_('InProductMarketing|Try it yourself'),
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s_('InProductMarketing|Explore GitLab CI/CD')
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],
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trial: [
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s_('InProductMarketing|Start a trial'),
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s_('InProductMarketing|Beef up your security'),
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s_('InProductMarketing|Go for the gold!')
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],
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team: [
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s_('InProductMarketing|Invite your colleagues today'),
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s_('InProductMarketing|Invite your team in less than 60 seconds'),
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s_('InProductMarketing|Invite your team now')
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]
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}[track][series]
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end
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def project_link(format)
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link(s_('InProductMarketing|create a project'), help_page_url('gitlab-basics/create-project'), format)
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end
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def repo_link(format)
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link(s_('InProductMarketing|set up a repo'), help_page_url('user/project/repository/index', anchor: 'create-a-repository'), format)
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end
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def github_link(format)
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link(s_('InProductMarketing|GitHub Enterprise projects to GitLab'), help_page_url('integration/github'), format)
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end
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def bitbucket_link(format)
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link(s_('InProductMarketing|from Bitbucket'), help_page_url('user/project/import/bitbucket_server'), format)
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end
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def mirroring_link(format)
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link(s_('InProductMarketing|repository mirroring'), help_page_url('user/project/repository/repository_mirroring'), format)
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end
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def ci_link(format)
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link(s_('InProductMarketing|how easy it is to get started'), help_page_url('ci/README'), format)
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end
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def performance_link(format)
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link(s_('InProductMarketing|testing browser performance'), help_page_url('user/project/merge_requests/browser_performance_testing'), format)
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end
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def ci_template_link(format)
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link(s_('InProductMarketing|using a CI/CD template'), help_page_url('user/project/pages/getting_started/pages_ci_cd_template'), format)
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end
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def deploy_link(format)
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link(s_('InProductMarketing|test and deploy'), help_page_url('ci/examples/test-and-deploy-python-application-to-heroku'), format)
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end
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def quick_start_link(format)
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link(s_('InProductMarketing|quick start guide'), help_page_url('ci/quick_start/README'), format)
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end
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def basics_link(format)
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link(s_('InProductMarketing|Git basics'), help_page_url('gitlab-basics/README'), format)
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end
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def import_link(format)
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link(s_('InProductMarketing|comprehensive guide'), help_page_url('user/project/import/index'), format)
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end
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def external_repo_link(format)
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link(s_('InProductMarketing|connect an external repository'), new_project_url(anchor: 'cicd_for_external_repo'), format)
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end
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def unsubscribe_link(format)
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link(s_('InProductMarketing|unsubscribe'), '%tag_unsubscribe_url%', format)
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end
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def link(text, link, format)
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case format
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when :html
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link_to text, link
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else
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"#{text} (#{link})"
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end
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end
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def list(array, format)
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case format
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when :html
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tag.ul { array.map { |item| concat tag.li item} }
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else
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'- ' + array.join("\n- ")
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end
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end
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def strong_options(format)
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case format
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when :html
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{ strong_start: '<b>'.html_safe, strong_end: '</b>'.html_safe }
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else
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{ strong_start: '', strong_end: '' }
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end
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end
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def inline_image_link(folder, image, options)
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attachments.inline[image] = File.read(Rails.root.join("app/assets/images", folder, image))
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image_tag attachments[image].url, **options
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end
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end
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