diff --git a/templates/_helpers.tpl b/templates/_helpers.tpl
index 14d1c2e..45e7a28 100644
--- a/templates/_helpers.tpl
+++ b/templates/_helpers.tpl
@@ -40,7 +40,7 @@ Create image name and tag used by the deployment.
 {{- $registry := .Values.global.imageRegistry | default .Values.image.registry -}}
 {{- $repository := .Values.image.repository -}}
 {{- $separator := ":" -}}
-{{- $tag := .Values.image.tag | default .Chart.AppVersion | quote -}}
+{{- $tag := .Values.image.tag | default .Chart.AppVersion -}}
 {{- $rootless := ternary "-rootless" "" (.Values.image.rootless) -}}
 {{- $digest := "" -}}
 {{- if .Values.image.digest }}